When a user types in a branded search on Google a large number of competitors were showing their ads.This means they were missing out on potentially highly targeted traffic. Below is how our branded as now show up for 90%+ of all branded searches.
Using a combination of keyword targeting and negative keywords over 90% of all branded searches on Google now have gallaghers Brothers ads showing.
“Why not 100%?”. That’s because you don’t actually want to appear for all branded searches if it is VERY clear that these users will eventually end up on your website or they are not actually relevant searches. For example, we don’t want to pay $4~ a click if a user types in something like “Gallaghers Facebook” or “Gallaghers login” etc.
You might think that if a user types in your brand name and clicks on a competitors ads that they will exit the website back to Google and find your website.. This is not the case.
There is a high chance that they will be persuaded by your competitor or that they are just not tech savvy depending on the demographic.
That’s why if you have other competitors showing ads when you type in your brand name it is a good idea to run a branded campaign.
If you run a maid/cleaning business no doubt you have worked with a couple of digital marketing agencies by now.. and 99% of them suck. This is because the barrier to entry is incredibly low for “digital marketing”.
It takes no more than 48 hours to set up a website and claim you are good at PPC/SEO/Copywriting etc. That is not us.
We are picky who we work with.. Truthfully I don’t want want to work with you unless I make money from it, there’s no point lying. What this means is there is NO BENEFIT for me to take on a client I don’t think I can genuinely help make money because it won’t make me any money either. That might be a bit blunt, but it’s the truth.
If you want similar results to the above case study then get in touch for a casual, no obligation chat to see if we are the right fit for each other.